1950s Advertising

News Guild

The News Guild, founded in 1933, pledged its purpose to pursue only honest journalism and news industry business practices. The growing labor union tirelessly fought for improving wages and workplace conditions. Establishing themselves as a lasting fixture in the American media scene, The News Guild now represents over 25,000 working class newspaper journalists today.

The chainstitching and two tone rayon blend make this t-shirt one of my favorites I’ve been able to get my hands on.

Sunkissed Sweats

Phi Sigma Epsilon

The Phi Sigma Epsilon fraternity was in steamrolling operations for over seventy five years— when it was eventually merged with Phi Sigma Kappa in the summer of 1985. While it’s house symbol and crest may have been changed with the merger, Phi Sig history can continue to live on through the original fraternity’s triangle symbol and crest shown above.

This particular short sleeved sweatshirt features a beautiful natural fade throughout its entirety, with lightened sun kissed shoulders and detailed distressing that courses down to the elastic waistband.

1800s Sewing

Freedom Quilt

Reflecting the enduring emotion of many Americans during the mid to late 19th century, this unique handmade quilt features a diamond style patchwork layout composed of red, white, and blue cotton fabric squares. While time has run its fair share of miles around this particular quilt, the details and final condition it was discovered in make it truly a remarkable piece of Americana.

Check out some of our recent posts on Instagram and Facebook @threadcountvintageco for a closer look and how this antique quilt will be repurposed throughout it's time here at our shop.

1950s Athletics

Freedom Sleeve

A type of garment construction where the shoulders and arms allow more slack and freedom of movement by the 'S' shaped curve of the stitching. This method of construction creates more room in the underarm area of the sweatshirt while the arm extends all the way up to the collar. Also featuring a single-v frontside collar detail, a pure white cotton, hand-sewn repairs, and interior label garment tag by Brent.

Recommended size: Small | Price: $150 USD
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Grumpy Jenkins

Jenkins Competition Drag Racing

Known around as ‘Grumpy’ Jenkins, William Tyler Jenkins was a renowned engine builder and drag racer. During the later half of the 60s up until 1975, Jenkins racked a total of thirteen NHRA event wins in his four-speed manual transmission. While not getting a degree in mechanical engineering, the time spent at Cornell University played beneficial to his success as an engine builder. Nonetheless, Jenkins was inducted into multiple hall of fame’s for organizations across the country and is still known for his innovations to drag racing today.

Recommended size: Medium | Price: $80 USD
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Hometown Relics

Crown Point Bulldogs

The first Crown Point High School, sometimes called South Ward, was built in 1911 on South Court street for an estimated 600 students. It was the center of all student activities around the town in its earlier days. While retaining its honorability and likeness, it wouldn't be until 1939 that a new project be proposed to expand the size of the school in a familiar location. Deciding on what we know now as Wheeler Middle School just across the street, the second Crown Point High School building was used in its entirety from the early 40s until 2003 when the final installment of the high was built on South Main Street.

From the famous afterhood style sweatshirts to flock printed crewnecks and letterman sweaters, Crown Point made their fair share of spirited sportswear long ago, but nowadays that merchandise seems to be lost. This very special sweatshirt is missing it's original label tag, but I presume it to be knit by Champion. The weave of the cotton, the garment's shape, and various other details point towards 1950s, in which would feature the famous 'running man' label tag.

1960s Knits

Mohair Cardigans

Blended of the perfect ratio between comfort and statement. These two 1960s Mohair Cardigan sweaters feature an argyle diamond style knitted design, pearl button closure, two front hand warming pockets, and soft mohair/wool construction. The top cardigan was knit by Sarby Knitted Sportswear and the bottom cardigan by Fashion Guild. Both are available now.

Recommended size: Large | Price: Sold Out
Recommended size: Large | Price: $150 USD
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1940s Woolens

Undefeated K.V.C.

A beautiful 1944-1945 Undefeated K.V.C. football champions letterman’s wool cardigan— featuring early varsity chenille patches of a Native American chiefs head on the top of the right sleeve and a star on the left, with a large 'M' and football across the chest area. All woven in the ever-classic maroon wool blend. This sweater was tagged by Dic Neate, Athletic Outfitters of Chicago, Illinois and was discovered just south of the windy city.

This particular letterman was owned by one of the ‘44-‘45 Kankakee Valley Conference Football champions. K.V.C., which was a merger of already existing Northwest Indiana high school football conferences, ran its course from 1933 to 1967.

Recommended size: Medium | Price: $140 USD
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1970s Militaria

The OG-107

The widely famous uniform known as the OG-107 Fatigue came standard to almost every branch of United States military when formally introduced in 1952. The casual outfitting of these pieces were made popular by the Vietnam Veterans Against the War, or VVAW, while protesting in their own issued fatigues.

This particlar shirt features great overall sun fading throughout, with lightened points along the shoulders and exposed sateen cotton. It also has a small sashiko-style repair done to a tear on the backside.

1940s Engineering

WWII United States Summer Flight Suit

During the second World War, the United States commissioned two variations of this suit; one being made of twill as seen here and the other being blended of cotton and wool fibers. The course of its span in action ranges on from April of 1943, when it replaced the previously worn Type A-4 Flight Suit. This improvement was made for a more standardized suit, with implementations into the U.S. Air Force and Navy even well after the war.

For the age of this garment, it’s still very wearable today as the cotton fibers still hold their flexibility and toughness.

Chanute A.F.B.

U.S. Air Force

Chanute Air Force Base was established by the U.S. government in the early summer of 1917. Leasing roughly 650 acres of land in agricultural Illinois to begin training operations for young WWI pilots. During the 1940s, Chanute Air Force Base would become one of our country’s leading state-of-the-art military facilities, strengthening thousands of ground troops and boosting air defense training techniques for the second world war.

Eventually, the base would see its final days in 1993 when it’s glory would be striped— and the site be deemed a hazard to the surrounding environment from decades of experimental testing and equipment waste.

Structured Mechanics

Northwest Engineering Company

Northwest had an 82 year history, originating out of Green Bay, Wisconsin on a small plot of land tracing back to an old boat yard purchased by founder Simeon Vaughn in 1873. After converting to self-propelled cranes and manufacturing, the company saw over 20,000 prepared units before their eventual closure in 1990. This metal sign has been through a lot of weathering over time, but it makes for a great wall piece for our shop.

Survival Gear

Palco Canteen

The Palco Canteen was first introduced around 1915 as a newly patented aluminum water canteen for the United States military and the Boy Scouts and Girl Scouts of America. This 1950s version of Palco's ‘2 Quart-er’ canteen features the same famous aluminum molded base but with an army green khaki pouch for durable carrying. The 2 Quart-er Canteen was marketed to hold a new larger size capacity, pure aluminum composition, and adjustable strap. The uniforms of many Scouts and servicemen alike sported the canteen, and the availability to clean drinking water was essential during times of war and survival.

1900s Marketing

Sears Roebuck & Co.

The Cheapest Supply House On Earth: An early 20th Century Sears Roebuck & Company Consumer Guide

Being the largest mail order company in the world by the early 20th century, Sears Roebuck & Co. would eventually become one of the most synonymous household names in terms of product range for Americans everywhere. It wouldn’t be until the travel boom of the automobile which led the company to expand into retail stores, as the first opened in Chicago of 1924… while hundreds of grand openings followed across the United States by the late twenties. Kitchen ovens, wooden furniture with elegant craftsmanship, medical treatments, house kits, the list goes on for hundreds of pages.


Featuring the original five buildings and advertisements printed in black and white.

Pin-back Buttons

HAVE A NICE DAY

The bumper sticker for your clothes— see these 1970s pin-back buttons with the phrases, 'HAVE A NICE DAY' and 'Have A HAPPY DAY', printed across them. Used as casual conversation starters, the walk-by laugh, or even statements of political ties, the popularity of pins throughout the 1950s to 1990s was immense. The vast ways in which individuals expressed their ideologies sometimes resided in a one-by-one inch steel pin.

These particular pins are not for sale, but we hope to bring a new selection of vintage accessories to our shop— including pins, jewelry, and other outfit building curios.

Do The Honky-Tonk!

Gilley's Bar of Pasadena, Texas

This perfectly worn 1980s Gilley’s Bar of Pasadena, Texas crewneck features the classic logo printed across the chest and also matching on the backside— with a faded maroon Creslan Acrylic blend just to top off how wonderful it is. Although the original Gilley’s is no longer serving the area, the popularity that grew from its shine in the 1980 western ‘Urban Cowboy’, nightly rodeo antics, and occasional celebrity appearances made for a one-of-a-kind place.

1960s Sportswear

Harvard Veritas

The Harvard Veritas Shield is widely known today for its function as a common element of the university, sketched of three books containing the word ‘veritas’, meaning verity and truth. Lost for close to 200 years, it wasn’t until 1843 the shielded sketch was discovered buried in Harvard’s college archives to be displayed to the public.

This sweat by Champion Knitwear came in poor condition with heavily wash faded cotton and large tears throughout, but each's placement definingly tell a story of a previous loved life.

1950s Spiritwear

Tilden Technical High

Originating as Lake High School in Chicago’s Cook County in the late 1880s, Tilden Technical High was annexed to the city and became apart of the public school system. By 1901, the board of education decided on a plan for a new building. Sitting between South Union and Wallace Avenue, the new school renamed after Edward Tilden, former president of the Chicago Board of Education.

While serving as an all boys school after around 1919, it wouldn’t be until 1960 that the golden years of Tilden technical High School would come to an eventual end– and be converted in the co-educational neighborhood high school that we see today.

NCAA Champions

Marquette University Warriors Basketball

Beating out some of the biggest universities and making their bid to the tournament— Marquette defeated the names of Cincinnati, Kansas State, UNC, and finally North Carolina to win the championship. This navy blue raglan from the 1976-77 Marquette Warriors Men’s Basketball team features a prominent gold plastisol ink printed graphic, with the number one and NCAA logo combined to signify the great feat. Tagged by Artex in the late 1970s, this sweatshirt also features expanding underarm gussets for an ensuring and comfortable fit on the wearer.

Recommended size: Large | Price: $90 USD
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A Tradition of Excellence

Roycemore School

Roycemore School in Evanston, IL was built in 1915 by a group of parents in response to their dissatisfaction with the public schools and the news that the current private schools would soon be closing. The school was named in honor of the prominent nineteenth-century minister Andrew Royce who was also related to Julia Henry, one of the leaders of the effort to establish the school. Roycemore School served many of the children of wealth and privilege in the area, including the granddaughter of U.S. Steel Founder Elbert Gary for whom the city of Gary, Indiana was named.

This sweatshirt and sweatpants set features a printed graphic across the front and upper thigh, blends of acrylic and cotton fabrics, and tagged by Champion.
Recommended size: Medium | Price: $50 USD
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1990s Rock

Pink Floyd 'Relics'

Released to the public on May 14th of 1971, Relics, also known as A Bizarre Collection of Antiques and Curios, was a compilation album. The original artwork for the album was designed by drummer Nick Mason, which was inspired by his time studying architecture at Regent Street Polytechnic.

However, when the album was re released as a remastered CD in 1996, it featured a similar artwork style to the original sketch but modeled in a three dimensional form as seen on the t-shirt above.

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